Shelbi South is a UK-based artist and designer with over eight years of experience in design and illustration, collaborating with both small independent brands and larger businesses.

With a background in designing lifestyle, gift, and children's products, and a degree in fashion accessory design, Shelbi offers a versatile skill set that allows her to support brands and businesses with all their creative needs. From graphic design, including branding and packaging, to designing product ranges and creating patterns for merchandise, Shelbi’s expertise spans a wide range of disciplines.

Her freelance journey began in 2017 alongside an in-house design role at a market-leading housewares brand, before she took her business full-time in 2020. This unique blend of industry experience and fresh creative perspective enables Shelbi to deliver impactful, thoughtful designs tailored to her clients’ visions.

Passionate about purpose-driven work, Shelbi loves partnering with individuals and organisations that make a positive impact—whether by raising awareness, educating, or simply spreading joy.