Shelbi is a designer and illustrator with over a decade of experience, collaborating with independent brands, growing businesses and established product teams to create work that is considered, characterful and built to last.

Her approach is rooted in research and understanding, taking time to fully grasp a client’s vision before translating it into thoughtful, distinctive work. Trusted by clients year on year to help shape product collections, create on-brand patterns and artwork, bring brand worlds to life through illustration, and build identities that feel cohesive from identity to product.

Passionate about visual storytelling and the art of creating designs that feel relevant without being trend dependent. Work that nods to what’s current but stands alone and fits seamlessly within a brand’s world.

Away from client work, she can usually be found sketchbook in bag, exploring new places and soaking up different cultures, or working on her own artistic practice.​​​​​​​​​​​​​​​​

Got a project in mind or just want to say hello? 

hello@shelbisouth.com