Privacy Policy

This Privacy Policy explains how Shelbi South Ltd (“we”, “us”, “our”) collects, uses, and protects your personal data when you visit our website or make a purchase. We are committed to handling your data transparently and securely, in accordance with the UK General Data Protection Regulation (UK GDPR) and the EU General Data Protection Regulation (GDPR).

Business name: Shelbi South Ltd

Registered in England and Wales

Contact: hello@shelbisouth.com

Address: 124 City Road, London, EC1V 2NX

We are the data controller responsible for your personal data.

We may collect and process:

• Contact information — name, email address, billing and delivery address

• Order information — products purchased, payment status (payment details are processed securely by third-party providers and are never stored by us)

• Account information — if you create an account

• Communications — emails or messages you send to us

• Technical data — IP address, browser type, device information, cookies, and website usage data

We use your personal data to:

• Process and fulfil orders

• Communicate with you about your order or enquiries

• Provide customer support

• Improve our website, products, and services

• Send marketing emails, only if you have opted in

• Comply with legal and accounting obligations

Under GDPR, we rely on the following legal bases:

• Contract — to fulfil orders and provide services

• Consent — for marketing communications

• Legal obligation — for tax and accounting purposes

• Legitimate interests — to improve our business and website, while respecting your rights

If you subscribe to our mailing list, we may send you updates, news, or offers. You can unsubscribe at any time by clicking the unsubscribe link in any email or by contacting us directly. We will never sell your data to third parties.

We only share your data with trusted third parties where necessary, including:

• Payment processors (e.g. Shopify Payments, PayPal)

• Shipping and fulfilment partners

• Website hosting and platform providers (our website is hosted on Shopify)

• Analytics providers

All third parties are required to handle your data securely and in compliance with data protection law.

If your data is transferred outside the UK or EEA, we ensure appropriate safeguards are in place in accordance with UK GDPR requirements.

We retain your personal data only for as long as necessary to fulfil orders, provide services, and meet legal, accounting, or reporting obligations. Data no longer required is securely deleted.

Under GDPR, you have the right to:

• Access your personal data

• Request correction of inaccurate data

• Request deletion of your data

• Object to or restrict processing

• Withdraw consent at any time

• Request data portability

To exercise any of these rights, contact us at hello@shelbisouth.com. We will respond within 30 days.

Our website uses cookies to improve your browsing experience and analyse traffic. When you first visit our site, you will be asked to consent to non-essential cookies. You can update your preferences or disable cookies through your browser settings at any time.

We implement appropriate technical and organisational measures to protect your personal data against unauthorised access, loss, or disclosure. Where we use third-party services, we ensure they meet equivalent security standards.

We may update this Privacy Policy from time to time. Any changes will be posted on this page with an updated revision date.

For any questions about this Privacy Policy or how your data is handled:

hello@shelbisouth.com

Shelbi South Ltd

124 City Road

London

EC1V 2NX