Visual identity design for Little Earthlings, a self-directed concept exploring branding for a sustainable children’s clothing brand inspired by outdoor play, nature, and eco-living. The concept was developed from the ground up, from brand positioning through to visual direction.

The identity was designed to feel playful yet grounded, using an earthy colour palette balanced with brighter accents, natural textures, and hand-drawn illustrated elements inspired by the outdoors. The result is a warm, approachable brand concept that reflects sustainability values while appealing to both children and their grown ups.