Brand design for Naoi, a handmade jewellery brand based in Ireland, known for bold, statement-making pieces. The collaboration began in 2022 with a full rebrand developed in close partnership with founder and jewellery maker Namitha, creating a confident, expressive identity to reflect the distinctive character of the work.

Since the initial rebrand, the collaboration has evolved to include packaging design, trade show stand artwork and graphics, and most recently a collaborative earring design. Together, the work spans branding, physical touchpoints, and product collaboration, resulting in a cohesive brand presence that continues to grow while remaining true to the maker-led nature of the brand.