Visual direction and design for MOLI Autism Center, an ABA therapy center for early learners based in Virginia Beach, USA. Collaborating closely with founder Danielle, the work began with brand strategy and creative direction, shaping a visual identity that feels welcoming, reassuring, and engaging for both children and their families.

The brand was thoughtfully developed with neurodivergent children in mind, using carefully considered shapes, colour palettes, and illustrated elements to create a calm yet engaging visual language. Deliverables included a full logo suite, illustration style, icons, patterns, and interior branding, extending into the physical space through wall decals and environmental graphics that support a friendly, supportive atmosphere throughout the center.