Conceptual, self-directed design work for including branding and packaging design for a home and lifestyle brand centred around joy, colour, and the spirit of La Dolce Vita. The work explores how playful branding and expressive colour can bring warmth, escapism, and a sense of everyday joy into lifestyle and leisure products.

The concept celebrates dopamine-inducing colour combinations and Italian holiday-inspired visuals, applied across branding and packaging for products designed for the home and adventures. The resulting identity feels energetic, uplifting, and rooted in the idea of enjoying the sweet moments of life.