Brand Story Illustration for Hari & The Gang, British Apparel Brand
OVERVIEW
Illustrated brand story graphic and assets for Hari & The Gang, a British apparel brand known for its uplifting designs. The illustration was created to capture a joyful British summer in the park, bringing the brand’s personality to life through expressive characters dressed in miniature Hari & The Gang outfits.
The artwork was designed to feel warm, nostalgic, and light-hearted, supporting the brand’s storytelling across digital and social channels while reinforcing its sense of humour and community-driven spirit.
hariandthegang.com
INDUSTRY
Apparel
Lifestyle
ROLE
Brand Story Illustration
Character Illustration
Digital Illustration Assets
YEAR
2023