Creative Direction & Surface Design — Half Moon Bay × RSPB Licensed Collections

OVERVIEW

Collaborating with the product development team at Half Moon Bay on RSPB licensed home and gift collections. Each collection is thoughtfully designed to celebrate British birdlife, developed with clear trend direction and consumer appeal in mind. The work includes colour and trend direction, illustrative motifs, surface pattern design, product visuals, and final production artwork. The collections are visually distinctive and commercially successful, supporting both retail performance and RSPB’s wider mission in the conservation of UK birds.

INDUSTRY

Home & Gift

Housewares

ROLE

Creative Direction

Commercial Product Design

Surface Design

Product Artwork

Illustration

YEAR

2022 - 2025

Flocks

SS25 Collection

Creative Direction, Illustration, Pattern & Artwork

Robins

AW23 Collection

Creative Direction, Product Visuals, Illustration, Pattern & Artwork

Free as a Bird

SS24 Collection

Creative Direction, Product Visuals, Pattern Design & Artwork

Mug with a bird illustration and text 'The early bird catches the worm' on a wooden surface.