Brand design for Maluda, the art and textile design studio of artist and textile designer Maria Atanacković, based in Ireland. The branding was developed to reflect Maria’s distinctive artistic practice, defined by bold use of colour, form, and pattern, with a playful yet considered tone.

The work included a brand style guide and packaging design, using Maria’s existing patterns and artwork directly across packaging. The wider visual direction draws from her creative output, resulting in a recognisable visual language that feels confident, cohesive, and true to the studio’s voice.

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