Visual direction, brand illustration, and identity design for The Home Atelier, a home and lifestyle brand defined by character, charm, and timeless appeal. Drawing on vintage branding and traditional print influences, the visual language was developed with a playful, cheeky edge to create a distinctive and recognisable brand.

The work focused on building a rich illustrated brand world, combining hand-drawn elements, expressive typography, and considered colour choices. A brand style guide was created to define and support the visual language across packaging, print, and digital applications, ensuring consistency while allowing room for evolution.